Mike's strengths are in Media Skills, Community Consultation, Media Relations, Newsletter or Website Publications, Issues & Crisis Management - and Media Training. There is also Film & Video Script Writing for film & Video production houses. Mike can also do the voice-over.

Mike is a senior adviser on promotional marketing & public relations to Winestate Magazine, Australia's longest published specialist wine industry publishing company.  Since 1978 Winestate remains the leading independent Wine Magazine in Australia.

On behalf of clients, he has won multiple National Society of Business Communicators (SBC) Gold 'Serif' Awards for campaign management, print or video projects between 1986 and 1998. In 1995 he received an Award for Communications Excellence from the Australian Marketing Institute in SA.

He has earned a series of National and State awards from Public Relations and Communications professional bodies in the past decade for projects displaying these skills. The awards reflect an ability to determine client and market needs and to provide workable and economical means of communicating concepts or facts by multiple, direct means.

Mike was the first Public Relations practitioner to twice win the PRIA (SA) Excellence Award's highest local citation, the Laurenti-Ellicott Award in 1991 and 1995.